great taste 2014

Great Taste 2014 reveals new stars and Falksalt Mediterranean Sea Salt Crystal Flakes are a winner

 

The world’s largest blind-tasted food awards Great Taste, has just released the stars of 2014 and Salinity UK Ltdis amongst the producers celebrating.

‘We are overwhelmed by the results with seven of our salts being awarded gold star status with a total of eleven Gold Stars across the range. Of particular delight is our very special pure white Natural Sea Salt Flakes which received a double star rating. Here is how we did:

-   Double Gold Star rated:

Falksalt Mediterranean Sea Salt Flakes – Natural Flavour

Falksalt Mediterranean Sea Salt Flakes – Chipotle Flavour

Falksalt Mediterranean Sea Salt Flakes – Wild Mushroom Flavour

Falksalt Mediterranean Sea Salt Flakes – Wild Garlic Flavour

-   Gold Star rated:

Falksalt Mediterranean Sea Salt Flakes – Rosemary Flavour

Falksalt Mediterranean Sea Salt Flakes – Lemon Flavour

Falksalt Mediterranean Sea Salt Flakes – Black Flavour

Falksalt Mediterranean Sea Salt Flakes are sold in Ocado, selected M&S stores and quality independent retailers stores. Prospective stockists should contact our UK distributor Hider Food Imports Ltd on 01482 504333.

Judged by over 400 of the most demanding palates belonging to food critics, chefs, cooks, members of the Women’s Institute, farmers and a host of food writers and journalists, Great Taste is widely acknowledged as the most respected food accreditation scheme for artisan and speciality food producers.

Great Taste is simply about taste, not clever branding or smart packaging. Judges are presented with a spoonful of jam, a pie, a slice of salami, or a cup of espresso, with no wrappings, jars or marks – and they taste, confer and re-taste before making the decision on whether a product should be a 1-, 2- or 3-star winner. In total more than 12 judges will have tasted and commented on each product.

 

The Great Taste Awards Press Enquiries:

Joanne Myram: joanne@positivepr.co.uk Telephone: +44 (0)1935 389497


Notes:

What is Great Taste?

Great Taste is the largest and most trusted accreditation scheme for speciality and fine food & drink. Established in 1994, it encourages and mentors artisan food producers, offering a unique benchmarking and product evaluation service leading to an independent accreditation that enables small food and drink businesses to compete against supermarket premium own label brands.

    

Since 1994 over 90,000 products have been evaluated. This year 10,000 products were blind-tasted by panels of specialists: top chefs, cookery writers, food critics, restaurateurs and fine food retailers.

What are Great Taste judges looking for?

They’re looking for great texture and appearance. They judge the quality of ingredients and how well the maker has put the food or drink together. But above all, they are looking for truly great taste.

How do they work?

Working in small teams, experts taste 25 foods in each sitting, discussing each product as a coordinating food writer transcribes their comments directly onto the Great Taste website which producers access after judging is completed. Over the years, numerous food businesses, start-ups and well established producers have been advised how to modify their foods and have subsequently gone on to achieve Great Taste stars.

 

Any food that a judging team believes is worthy of Great Taste stars is judged by at least two further teams. Only when there is a consensus will an award be given – that means at least 16 judges will have tasted every accredited product. For Great Taste 3-star, every single judge attending the session, which can be as many as 40 experts must unanimously agree the food delivers that indescribable ‘wow’ factor.

What should consumers look for?

The logo. The Great Taste symbol is their guarantee a product has been through a rigorous and independent judging process. It’s not about smart packaging or clever marketing – it’s all about taste.